We are General Definition, a design-focused CGI workshop. We specialize in technical craft and visual precision, and have been collaborating with brands, agencies, and motion design studios since 2024.

We are a tight-knit team of artists, designers, animators, and programmers innovating in the world of motion design. We experiment to solve challenges and discover new techniques with a focus on simplicity and elegance.

We collaborate directly with brands and agencies, as well as assist other motion design studios that are looking for a world-class technical team to help them take their projects to the next level.

In addition to developing our own in-house custom tools, we also build creative-first pipelines for motion design studios around the world.