CFP 2024/2025

Working with Tendril, we helped design the broadcast package and identity for the 2024/2025 College Football Playoffs on ESPN. Our work unfolded across field-driven moments and reveals, including the formation of the trophy through tactile surfaces. It was a blast to shape a visual language built from yardlines - geometry that moves with the rhythm of the game, expressing the frenetic intensity of the college football playoffs.