Surface Launch

Working alongside Buck, we helped bring the launch campaign for Microsoft’s new Surface Laptop to life. The work introduced a more refined visual language with an emphasis on clean forms and warm tones. We had a blast moving across a wide range of creative challenges, from playful 2D animation to more tactile 3D simulation work. The contrast between the soft materials and the precise hardware gave us plenty to explore, while keeping everything rooted in a considered product language.